PRIVACY POLICY

At Dubois Agrinovation Inc., we place great importance on protecting our customers’ privacy by safeguarding the confidentiality of any personal information entrusted in us in the course of our business operations.

We collect only the information necessary to process your order, enhance your shopping experience on our website and deliver quality customer service.

We do not sell or share your personal information with third parties without your consent.

We use security measures to protect your personal information and we are committed to complying with the applicable privacy laws. 

 

1.    SCOPE AND APPLICATION OF THE POLICY (RESPONSIBILITY)
 

This policy applies to the personal information provided by customers of Dubois Agrinovation Inc. (“Dubois”) and visitors to the Dubois website and our retail outlets in Saint-Rémi. 

This policy details the kind of personal information we collect and how we use, disclose and manage it, as well as how you can access, update or correct your personal information and the choices you have regarding your privacy. 

By providing personal information through our website http://www.duboisag.com, either by signing up for one of our programs, promotions, contests or events, or by placing an order for one of our products or services, you agree that your personal information will be processed as indicated in this policy and for the purposes set out herein. 

We reserve the right to change this policy at any time without notice in order to standardize our privacy practices in accordance with the Act respecting the protection of personal information in the private sector (hereinafter “the Act”). 

Any changes we make will take effect when we post the amended version of the policy on this web page.

If we make any material changes to the policy, we will post a notice on our website, www.duboisag.com.

Your continued participation in our programs, use of our services or purchasing of our products following publication of the amended version of the policy means that you accept the changes to the policy, subject to any additional requirements that may apply. If you do not agree to the changes to our policy, do not participate in our programs, use our services or purchase our products. It is your responsibility to ensure that you read, understand and accept the latest version of the policy. 

We therefore invite you to review this policy regularly in order to stay informed of how we handle your personal information. The date of the most recent update appears at the end of this policy.

 

2.    WHAT KIND OF PERSONAL INFORMATION DO WE COLLECT AND HOW DO WE COLLECT IT?
 

We limit our collection of personal information to that which is reasonably required to achieve the objectives set out below in section 3.

We collect your personal information (as defined below) in several ways:

 

• Directly from you

 When you sign up for one of our programs, promotions, contests or events, or when you place an order for one of our products or services. This information may be collected in person, by mail, by telephone or through our website, www.duboisag.com.

 

• From third parties 

We may occasionally receive personal information from other sources (such as social media or customer relationship management tools).  In such cases, we will accept the information only with your consent or if required or permitted by law (to comply with our anti-money laundering regulatory obligations, for example).

To ensure the accuracy of the contact information you provide, such as your name, email address and telephone number, we may use third-party services to verify and update or complete your contact information if necessary. This helps us to protect you against error and fraud, as well as to manage our business operations and ensure that we are able to contact you in the event of a problem with our programs, products or services, or as otherwise permitted by applicable law, as detailed below in the section entitled “How do we use personal information?”

 

Definition of “personal information”:

“Personal information” means any information that directly or indirectly identifies you or that could reasonably be linked to you. The personal information we collect may include your contact information, such as your name, email address, mailing address and telephone numbers, as well as information about the specific products and services you purchase from our retail stores or online, information you provide to us in connection with our programs, products or services, or information collected automatically through your contact with us online or when you visit our retail stores.

 

3.    HOW DO WE USE PERSONAL INFORMATION?
 

Dubois will use your personal information only for the purposes specified below: 

• Offering our loyalty and warranty programs, offering our products and services, and communicating with you about these programs, products and services.
• Providing information and updates on Dubois activities and events, including personalized emails and newsletters.
• Preventing errors and fraud.
• Confirming and verifying your identity.
• Communicating with customers, newsletter subscribers and people who attend Dubois events or use the services offered on the Dubois website www.duboisag.com and in Dubois stores.
• Replying to inquiries related to Dubois’ business operations.
• Secondary uses authorized by the Act: for study, research or the production of statistics (business analysis).
• Fulfilling our regulatory and legal obligations.
• With your consent, informing you by various means (by email, telephone, text message or direct mail, for example) about our programs, products, services, special offers, promotions, contests or events that may be of interest to you.
• Sending you personalized advertising about our products or services or those of a web service supplier and provider (personalized emails) if we believe they may be of interest to you.
• With your consent (via checkboxes indicating your choice to subscribe or not), sending you offers or services based on your approximate geographical location, as determined from your mobile device (i.e., location-based advertising) based on your device settings.

 

A.     IMPROVING OUR WEBSITE
 

We use your personal information to improve our website, products and services, and to analyze usage trends for our site. We want to ensure that our site is user-friendly and performs well, and that our products and services are effective and of good quality. We also want to make it easy for our customers to interact with us. We use IP addresses to facilitate access to our web-based services, diagnose server issues and enhance our customers’ web experience. Your IP address enables us to identify you and to link you with your shopping cart. Your personal information may sometimes also be used to analyze your use of our website and to ensure that content is presented in the way that is most effective and relevant to your needs, and that it is adapted to your device's default settings (such as language and store address).

 

B.     PERSONALIZING THE SHOPPING EXPERIENCE AND IMPROVING THE WAY WE DO BUSINESS
 

Your personal information is used to enhance your shopping experience. In this way we can help you find the products and services that are right for you without having to go through all the content. For example, if you create a profile on our site, you will be able to purchase Dubois products and services online without having to enter your personal information every time you shop. Your information allows us to keep track of the items you have added to your cart and those you have browsed online, and to provide you with a customized browsing experience. We also send out notices of stock availability in our stores. When you agree to receive advertising, we will send you specific offers based on your interests and your online behaviour. We may also collect general information about our customers that cannot be linked to a specific individual.

 

FURTHER DETAILS
 

A.      MARKET RESEARCH
 

We may use your personal information to conduct market research by tracking and analyzing information collected in real time or in the past in order to improve or develop products, services, programs, promotions, contests or events, and to better understand our customers. In this case, we generally use your information in aggregate form or without personal identifiers.

The information we use for market research purposes may include:

• Your purchase history: number and amount of your transaction, type of transaction, location or point of service, (counter and/or store) where the purchase was made, product code, brand, quantity purchased, date and time of purchase, payment method used or promotional offers used, for example.
• Your activity on the web or on mobile apps (offers viewed, opt-outs exercised, emails rejected, advertising clicks, content posted on social media and IP addresses, for example).
• Your account activity, balance and payment history.
• Your use of mobile devices to access our websites or mobile apps (use of features as well as the duration, frequency, type and location of calls and text messages, for example).
• Methods used to sign up for or access our programs, products, services, promotions, contests or events or to use them.

 

B.      DATA ANALYSIS
 

We may use your personal information for data analysis purposes related to business needs, such as: 

• Managing and developing our business and our commercial activities (analyzing and improving our store operations to control costs, for example).
• Improving our programs, products and services (improving our websites, for example).
• Understanding our customers’ needs and preferences and customizing the way we tailor and market our products and services to our customers’ interests.
• Measuring the effectiveness of our marketing.

 

For example:

We may use your personal information related to such things as your spending habits, as well as postal code information and aggregated demographic information such as the average household size in your area, in order to tailor our promotional offers to your needs and preferences.

In this case, we generally use your information in aggregate form or without personal identifiers.

 

4.    HOW DO WE SHARE YOUR PERSONAL INFORMATION?
 

Dubois limits the collection of personal information to that which is strictly necessary for the purposes identified above. We collect personal information directly from you, unless you have consented to the collection of information from third parties or unless we are authorized to do so by law.

 

We use your personal information solely for the purposes for which it was collected. This means that we cannot use your personal information for any other purpose without your prior consent, with the exception of the measures provided for under the Act.

 

When necessary, and subject to your consent or as permitted by law, we may share your personal information with certain authorized parties to fulfil your order, for any other service offered by Dubois or to comply with regulatory and/or legal requirements.

 

FURTHER DETAILS
 

A.      SERVICE PROVIDERS
 

In connection with our programs, products, services, promotions, contests and events, we may share personal information with our service providers. These service providers help us run our business, operate our technology systems and applications and our infrastructure, and implement our internal procedures and our advertising and marketing strategy. We require that these service providers limit their access to and use of the personal information to the information they need to provide their services and that they comply with our security and privacy requirements in respect of the personal information shared. 

 

B.      THIRD PARTIES
 

Some of our programs, products and services may be delivered through agreements with third parties. As a result, we or the third party concerned may collect, use or exchange your personal information. These third parties may have their own privacy policies as well as terms and conditions governing their use of your personal information. You will be informed of the third-party agreement when you sign up for the program or purchase the product or service in question, such that you can consult the applicable privacy policy.

 

C.      OTHER AUTHORIZED REASONS
 

When required by Canadian law (for example, in cases of fraud or criminal activity), legal or judicial authorities permit or require the use, communication or disclosure of personal information without consent in specific circumstances (to investigate or prevent suspected or actual illegal activities, including fraud, or to assist government and law enforcement agencies, for example). Such circumstances include those where permitted or required by law and where it is necessary to do so to protect our company, our employees and customers, or others. In such circumstances, we share only the personal information that is reasonably necessary to achieve the intended purpose.

 

D.     WITH YOUR CONSENT
 

In addition to the above purposes, we may, with your implied* or explicit consent and in compliance with applicable law, communicate or disclose your personal information to persons or entities outside our company.

*Implied consent is presumed permission to share information with a contact for a limited period of time. Such permission is obtained in connection with an interaction or a transaction. Unlike explicit consent, which does not expire, implicit consent expires after a maximum of 24 months, depending on the reason for which it was acquired: 

• Transaction (24 months): purchase of a good or service, registration for an event.
• Interaction (6 months): information request.

This type of consent is permitted in Canada under Canada’s anti-spam legislation.

 

5.    CONSENT TO THE COLLECTION, USE OR DISCLOSURE OF PERSONAL INFORMATION
 

Dubois will obtain your express, free and informed consent to collect, use and disclose your personal information. 

When you provide Dubois with personal information by filling out and completing the fields and forms on www.duboisag.com, or when you provide Dubois with such personal information by otherwise communicating with Dubois, you consent to the collection, use and disclosure of your personal information for the purposes for which it was collected.

Such consent may be obtained in writing, verbally, electronically or through an authorized Dubois representative. If you do not consent to the collection, use and/or sharing of your personal information, we may not be able to provide you with the products and services requested, or the handling of your file may be compromised. 

 

FURTHER DETAILS
 

You may withdraw your consent to the disclosure and use of your personal information at any time, except in limited circumstances, including where we are bound by legal or regulatory requirements or where you have contractual obligations to us. 

We will inform you of the consequences of such withdrawal of consent, including the possibility that we may no longer be able to supply a product or process your request. 

For more information on how to manage your privacy preferences, see “How can I change my privacy choices?”

 

6.    HOW CAN YOU CHANGE YOUR PRIVACY CHOICES?
 

We want you to clearly understand your choices and make informed decisions about your privacy options. You have a number of options for managing your preferences. For example, you can indicate your preferences in your account(s), communicate with us directly, change your device’s browser settings or use the Unsubscribe feature offered by a third party.

 

FURTHER DETAILS
 

A.      SECURITY AND USE OF COOKIES
 

Dubois’ website protects the privacy of its users. Our site uses cookies that are stored on your computer when you visit our website. This provides a more efficient experience on subsequent visits by offering you a more personalized browsing experience, thanks to the use of information that will enable our server to retrieve certain browsing data.

Cookies also help us obtain data on site traffic and provide relevant information to our marketing department to create better-tailored offers and promotions.

Dubois shares its Google Analytics data with Google, which then defines audiences and creates lists for cross-device remarketing. To do this, Google Analytics will collect Google-authenticated identifiers and temporarily link them with Dubois data.

 

B.      INDICATE YOUR CHOICES WHEN REGISTERING OR BY CONTACTING US DIRECTLY
 

If you have an account with us (a professional  account, for example), you can update your preferences directly in your customer account when given the option to do so by the program, product or service in question. Note also: 

• If you would prefer not to receive marketing messages by email or text, click on “Unsubscribe” in any email you receive or text “STOP” in reply to a text message you receive. You can also indicate your choice through your online account (if you have created one).
• If you would prefer not to participate in surveys, follow the Unsubscribe instructions in the email.
• If you would prefer not to receive personalized advertising from us, check the appropriate box.
• It may take some time for a change of preference to be reflected in all our records (for example, if you have asked not to receive personalized marketing messages from Dubois, we may not be able to apply your request to a promotion that is already under way).

 

C.      CHANGE YOUR DEVICE’S BROWSER SETTINGS
 

We use technology to improve your customer experience and present you with offers, including personalized advertising. Through the use of technologies such as cookies, our websites recognize you when you use or return to them and are therefore able to offer you continuity. You can delete or opt-out of some of these technologies at any time through your browser. However, if you do so, you may not be able to use some of the features of our websites.

Please see the instructions for your browser or the help screen to find out how to block, delete and manage cookies on your computer or mobile device. You can also use the quick links below, depending on which browser you use: Edge, Bing, Google Chrome, Firefox or Safari.

 

D.     USE THIRD-PARTY UNSUBSCRIBE FEATURE
 

We may use the services of third parties (such as web companies or social media platforms) that employ technologies to analyze your browsing behaviour on our websites. You can manage your privacy preferences for third-party services such as Google using the Unsubscribe feature on their platform. Please note that opting-out of, blocking or deleting some of these technologies, such as cookies, may prevent you from using some of the features on our websites and mobile apps.

For example, Google Analytics uses cookies to analyze your browsing behaviour on our websites. The information it obtains in this way, which is forwarded to us in a non-personally identifiable form, comes from your device or browser settings for advertisements. If you wish to disable Google’s ad settings, go to www.google.com/settings/ads or use Google’s opt-out browser add-on, which can be found at https://tools.google.com/dlpage/gaoptout.

Our websites may also include links to other websites, including social media sites. You can find out more about the protocols concerning social media plug-ins, such as the “Like” buttons on X (Twitter), Facebook or Instagram, and their impact on your privacy rights, at the help centre for the social media in question (for Facebook, see https://www.facebook.com/help/i).

 

7.    HOW DO WE PROTECT AND STORE YOUR PERSONAL INFORMATION?
 

A.      HOW WE PROTECT YOUR PERSONAL INFORMATION
 

Dubois recognizes that information security is an integral part of the confidentiality of personal information.

Dubois follows industry best practices for the protection of personal information in accordance with applicable privacy legislation and will use security safeguards (physical, technical or administrative) appropriate to the sensitivity of the information in question in order to prevent and defend against the unauthorized access, use, alteration, destruction or disclosure of your personal information.

We use masking, anonymization, encryption, logging and monitoring of your personal information. 

 

B.      WHERE YOUR PERSONAL INFORMATION IS STORED
 

In general, we store, access and use your personal information in Canada, in accordance with applicable regulations. 

Some of our service providers may access, handle or store your personal information outside your province or territory or outside Canada for the purposes of the services they provide to us.

 When we retain the services of a provider operating outside Quebec, we are responsible for ensuring that the personal information transmitted is properly protected, in particular with respect to generally accepted privacy principles.

 

C. HOW LONG WE KEEP YOUR PERSONAL INFORMATION
 

Dubois will keep your personal information only for as long as necessary to fulfil the purposes for which it was provided to us and for any authorized related purposes, unless otherwise required or permitted by law.

Once the purposes in question have been fulfilled, and subject to applicable regulatory provisions, your personal information is securely destroyed or anonymized (so that it can no longer be used to identify you for security purposes).

Please note that if your personal information is collected by a third party, it will be kept in accordance with that third party’s privacy policies and record retention requirements.

We would like to remind you that, unlike explicit consent, which does not expire, implicit consent expires after a maximum of 24 months, depending on the reason for which it was acquired: 

• Transaction (24 months): purchase of a good or service, registration for an event.
• Interaction (6 months): information request.

 

8.    HOW CAN YOU ACCESS YOUR PERSONAL INFORMATION?
 

Under the Act, you have the right to access and correct the personal information we hold about you, subject to any restrictions provided by law. 

Access or correction requests should be addressed in writing to the Dubois Privacy Officer, whose contact information is given below.

We will respond with due diligence and no later than thirty (30) days from the date on which your request was received, in accordance with applicable law.

Any refusal by Dubois to grant a request shall be explained in writing and shall indicate the provision of the law on which our refusal is based, the recourse available to challenge it and the time limit within which it must be exercised. Dubois also undertakes to assist you in understanding the refusal. 

You may also access some of the personal information we hold about you through your online account(s). To access, update or correct this information, you must log in to your account and update your profile information and your preferences.

 

9.    RECOURSE TO THE COMMISSION D’ACCÈS À L’INFORMATION
 

If you are not satisfied with how Dubois has handled your request to access or correct your personal information, in particular in the event of an unsatisfactory response or no response, you may apply to the Commission d'accès à l'information for a review of the disagreement.

Contact Us: 

If you have any questions about this Privacy Policy or Dubois’ privacy practices, or if you wish to correct or access your personal information or withdraw your consent, please contact:

 

Privacy Officer, Dubois Agrinovation Inc.

478 rang Notre-Dame

Saint-Rémi, Quebec  J0L 2L0

Email: [email protected]

Phone: 450-454-3961

 

10.           CREDIT CARD SECURITY POLICY
 

Your credit card information is forwarded in the form of an encrypted email message to guarantee the confidentiality of the information contained therein.

Therefore, this message cannot be intercepted, altered or decrypted by an intermediary.

Your payment is made directly to a financial institution, which means your transaction is processed securely.

www.duboisag.com does not store credit card information from any transaction. Accordingly, you must resubmit your credit card information for each new transaction.

 

Last update: August 30, 2023